JLS: This CD cover uses bright colours in an attempt to engage the audience. The image of JLS as boy band is also very important. They are a group and the image suggests a sense of belonging and 'togetherness'. It would be wrong to assume the process of targeting a younger largely female audience is done in a simplistic fashion here. All audiences are sophisticated in the way they engage with media texts after all. Their dresscode as urban and fashionable young men is also important. Their body language suggest a confident air of cool.
Cream Compilation: This cover is very graphical. The most important part of the meaning it creates is the use of the 'Cream' logo. It is a very clear identifier of a brand image in an institutional sens
Blur: This is the iconic cover to Blur's 'Parklife' album. On a simple level it plays on certain cultural references. The greyhound racing image might be associated with very laddish pursuits and create an image of a band that were a bunch of 'geezers'. Quite intertexual, during the heyday of 'Loaded' and Guy Ritchie movies. No image of the band is used to engage or target the audience.
MIKA: This is obviously dominated by the use of particular graphic imagery. It is quite psychadelic and perhaps points to the 'off the wall' image of Mika himself. It possibly has quite a broad appeal to a wide audience in this sense.
Nitin Sawnhey: His music might be regarded as quite serious and semi classical. He fuses influences from asian music and instruments with more popular forms. It might be presumed he is the person in the image and the landscape is very emotive. It certainly suggests a particular intensity and has a serious mode of address for the audience. The imagery and, possibly, the message are quite dark - being alone perhaps.
