The following is an outline of the print based tasks and some guidance on how to go about achieving a high standard.
Out of the 100 marks for the whole module:
60 marks are awarded for the practical elements.
20 marks for research and planning.
20 marks for evaluation.
Of the 60 marks available for the practical work 10 marks each come from the digipak and the magazine advert for the digipak.
G324: Advanced Portfolio in Media
How to do the print based tasks.
The print based tasks are where you will show an understanding of how the CD will be marketed to an audience. You will explore how you do this and evaluate it, through your blog. These two tasks are worth 10 marks each so you need to address them seriously if you are to maintain a good mark overall. Your video work is very good, so the real challenge now is to ensure the blogs and these print based tasks are just as good quality.
The imagery and any photographs you use need to be of the highest quality and be visually engaging and interesting but you must realise that you also need to show how you are targeting an audience and how there is an institutional context for the release of the CD. You might acknowledge a distributor and record company but you may also identify a retailer or online outlet for the purchase of the CD. At all times you need to be thinking about who the audience for the product is and how they are being targeted and constructed.
You may decide to use some stills from your video if that is appropriate although it may be better to take some simple staged and posed images with a high quality stills camera.
You need to research both the nature of a digipak and the adverts for them, mostly in music magazines and journals.
· What information is printed on the digipak/advert?
· How is the imagery manipulated through Photoshop? (maybe using layers/effects or other treatments)
· How is it composed? (proportion of imagery/typeface)
· What typeface is used? (colour/size/position etc)
· What type of imagery is used? (the artist/abstract images/props/landscapes etc)
· How is the audience being targeted?
· Is there evidence of intertextuality? (links with live gigs/DVD releases etc)
· What institutional context is established? (record company/retailer/online outlet) Maybe the price of the CD is set and advertised in some cases.
Do not forget the other panes (boxes) on the digipak that will also need to be considered. These might obviously include a song list, further information about the artist(s) and other relevant material.
You will be given examples of both CD front covers and adverts from magazines promoting their release. I have collected the magazine adverts from the Long Road Media Blog and I would like to acknowledge them for this. We will make further posts on the A2 blog giving guidance and ideas but we believe this is where you will truly impress with your ability to produce convincing, exciting and high quality media artefacts alongside your video.
60 marks are awarded for the practical elements.
20 marks for research and planning.
20 marks for evaluation.
Of the 60 marks available for the practical work 10 marks each come from the digipak and the magazine advert for the digipak.
G324: Advanced Portfolio in Media
How to do the print based tasks.
The print based tasks are where you will show an understanding of how the CD will be marketed to an audience. You will explore how you do this and evaluate it, through your blog. These two tasks are worth 10 marks each so you need to address them seriously if you are to maintain a good mark overall. Your video work is very good, so the real challenge now is to ensure the blogs and these print based tasks are just as good quality.
The imagery and any photographs you use need to be of the highest quality and be visually engaging and interesting but you must realise that you also need to show how you are targeting an audience and how there is an institutional context for the release of the CD. You might acknowledge a distributor and record company but you may also identify a retailer or online outlet for the purchase of the CD. At all times you need to be thinking about who the audience for the product is and how they are being targeted and constructed.
You may decide to use some stills from your video if that is appropriate although it may be better to take some simple staged and posed images with a high quality stills camera.
You need to research both the nature of a digipak and the adverts for them, mostly in music magazines and journals.
· What information is printed on the digipak/advert?
· How is the imagery manipulated through Photoshop? (maybe using layers/effects or other treatments)
· How is it composed? (proportion of imagery/typeface)
· What typeface is used? (colour/size/position etc)
· What type of imagery is used? (the artist/abstract images/props/landscapes etc)
· How is the audience being targeted?
· Is there evidence of intertextuality? (links with live gigs/DVD releases etc)
· What institutional context is established? (record company/retailer/online outlet) Maybe the price of the CD is set and advertised in some cases.
Do not forget the other panes (boxes) on the digipak that will also need to be considered. These might obviously include a song list, further information about the artist(s) and other relevant material.
You will be given examples of both CD front covers and adverts from magazines promoting their release. I have collected the magazine adverts from the Long Road Media Blog and I would like to acknowledge them for this. We will make further posts on the A2 blog giving guidance and ideas but we believe this is where you will truly impress with your ability to produce convincing, exciting and high quality media artefacts alongside your video.
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